Case Study

WFYI.IE – Waterford. Your Way.

Case Study

Waterford. Your Way.

Waterford.fyi, a popular local online platform, underwent a significant redesign and upgrade to better serve the Waterford community. The refreshed brand incorporated a vivid color scheme and bold typography, resulting in a design that literally popped and captivated users. The revamped platform introduced new sections like “History & Heritage” and “Waterford Then,” blending current events and historical insights.

The improved user experience, characterized by the eye-catching aesthetic, facilitated easy searches for events, attractions, and businesses, while promoting local entrepreneurs and fostering a sense of community pride. Waterford.fyi remained committed to being a go-to resource for locals, showcasing the city’s vibrant offerings and encouraging residents to explore and support their community.

Services

What we did

  • Brand Design, Branding, Communication Collateral, Design Implementation, Experience Design, Guidelines, Illustration Style, Naming, Website